I started in the web development business over ten years ago and I have set up many ecommerce websites for my clients. These websites sold a variety of products, from hair loss reversal items, foot care products, arthritis therapies, beauty products, children’s toys, seminar bookings and so on. While I was organising the design and development of these websites I was constantly trying to think of something I could sell online myself. Since I had the ability to sort out the technical aspects all I needed was something to sell. Easy, right? Wrong! Choosing what to sell is one of the biggest problems we can have in business.
If you want your business website to be successful (you do have a business website, don’t you?) then it needs to attract a large number of visitors, and ideally those visitors should be qualified customers. The word normally used to describe the visitors to your website is website traffic, but how to you attract this traffic?